Radio has been around a long time! Standing the test of time is one of radio's greatest strengths! So if you're thinking of promoting your business using radio, here are a few things you should know about us and radio in general...

• Sea FM is designed to appeal to people just like you. That's a huge market!
• We are part of Tasmanian Broadcasters Pty Ltd with stations right across the state.
• We are part of Grant Broadcasters, Australia's premier FAMILY-OWNED radio network with stations in every state and territory of Australia!
• Our staff are just like you... local and approachable right here in Tasmania!
• Our on-air staff are mostly locals too... which means that the local issues that matter to you matter to us!

• Radio reaches virtually everyone in many environments – at home, in the office, car or even while surfing the Internet.  No matter where people are, radio is there.
• Radio cuts through – it is the medium that people spend most time with through out the day, providing ample opportunity for a message to reach its audience.  People carry out a wide range of activities while simultaneously listening to the radio.
• An anywhere, anytime medium – given radio’s portability, advertisers have the opportunity to reach people on the go, giving them an edge over competitors.  The accessibility of radio enables listening to occur in places that other media may have difficulty reaching, for example you shouldn’t read a newspaper or magazine whilst driving, or watch the television in the shower!
• Targeting – radio allows messages to be tailored and localised to each audience.  Advertisers can target their message to specific demographics and communities, geographic areas, and around events and genres in a market; therefore reducing wasted advertising messages.
• Pulse of the community – people listen to the radio to find out what is happening in their community such as special events, news, traffic updates, weather reports, sport, entertainment etc.  It’s more local than global….the traffic is jammed or the bridge is closed.
• Consistent all year round – radio does not have a noticeable summer audience decline.
• Influential – influences consumers closest to the time of purchase.  Radio is the medium to build top-of-mind awareness.
• Cost Effective – radio offers reach, frequency, impact and economical advertising solutions for advertisers in media value and production solutions.
• Flexibility – urgent, immediate and flexible – radio commercials can be created quickly without the production and delays of other media.  Copy can be produced and revised at short notice.
• Strong call-to-action – radio commercials can be selectively scheduled by day-part and weekday, enabling messages to be delivered close to purchase.  Listeners can act on an advertisers message and participate in station competitions.
• A competitive medium – the growth of national talk and music station networks and growth in off-air promotions has made radio more attractive to national advertisers, and more competitive with national media.  Radio can localise a national or even global issue.

Want to know more about radio advertising or promoting your business on Sea FM?

Contact our sales office on 03 6352 2331 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it . This e-mail address is being protected from spambots. You need JavaScript enabled to view it